The Challenge

Graniterock is a Central California construction and mining company with quarries, concrete, aggregate and building supplies. Graniterock was founded on Valentine’s Day, Feb. 14, 1900. As a former recipient of the Malcolm Baldrige National Quality Award and the Governor’s Golden State Quality Award, Graniterock meticulously manages every aspect of their business, including their brand.

Graniterock needed an Internet presence that not only served the large commercial and government customers, but also the homeowner and small contractor.

The Solution

Leveraging the already strong identity and brand of Graniterock was a pleasure as we extended the appeal to a broader audience through friendly navigation, online tutorials and other applications designed to appeal to new and advanced Internet users.

Results

Web traffic and stickiness increases monthly as more and more people discover Graniterock’s new web resources.