The Challenge

Home Director, a spin-off from IBM offers complete home automation hardware products and services that provide state of the art solutions in entertainment, communications, security and home control to enhance people’s lifestyles. They needed a partner to help them plan and implement a new assault on the market.

The Solution

They retained Tager Group to work with them in developing a comprehensive marketing plan and strategy. Providing complete public relations services, overhauling their web site and developing a new collateral system to better tell their story. It’s a story worth telling.

Results

Home Director recently entered the retail marketplace and called on Tager Group to extend its brand with retail packaging and collateral.