I felt the relaxed atmosphere, the freedom to talk candidly about your research, my concerns, your great ideas and experience, and the great synergy that got us on an exciting new path was extremely worthwhile.

Linda Gold, President and CEO, M3iworks

The Challenge

M3iworks is one of the largest web development firms in Silicon Valley. Their CEO Linda Gold is regularly recognized as one of the top female executives in the Valley. But how do they stand apart from the dozens of other web development firms out there?

They asked Tager Group to provide a fresh, new perspective. We dove in and immediately looked at all their major competitors, market trends and opportunities within the web development space and much more.

The Solution

We soon realized that there was a significant opportunity to reposition their company around usability. Instead of presenting the same set of services that virtually every other web development company offers, we presented those services but wrapped them with a ‘usability’ umbrella.

Results

The result has been that M3iworks has been able to better differentiate themselves from their competitors when asked, “why you?” in business development presentations. They are continuing to grow and do extremely well. They are truly a leader in the market.