The Challenge

Watergirl passionately advocates a healthy lifestyle for active females of all ages, combats image stereotypes in outdoor sports, and supports those struggling with life’s daily challenges through interactive Web forums.

Watergirl came to us with a strong name in their market. Watergirl needed to develop a new identity that was as compelling and adventurous as their products and loyal customers. The challenge was to visually capture their motto of “athletic elegance” in every application.

The Solution

The new identity needed to deliver the essence of their brand across the Internet, print and packaging.

Results

The project was extremely successful and we used their identity and brand to produce materials that touch their customers in every venue from the Internet store to the label on their tremendously successful surf wax.