Brand & Positioning
Sharpen the story so the market instantly understands what you do, who it's for, and why it's worth paying for.
Bend, Oregon · Working everywhere
Shape the brand.
Build the engine.
Tager Group is a marketing consultancy led by Chris Taylor — fractional CMO leadership for companies that need clear positioning and a pipeline that actually produces.
30+
years in sales & marketing leadership
B2B + DTC
hardware, SaaS, biotech and consumer brands
Fractional
senior leadership without a full-time hire
Senior marketing leadership, without the full-time hire
Strategy that comes with sleeves rolled up. We set the direction, then stay to build the thing.
Go-to-Market & Demand
Build the engine: ICP, messaging, channel mix, campaigns and pipeline that sales can actually close.
Conversion & Retention
Fix the leaks. Website, lifecycle email, onboarding and post-sale motion that turns interest into revenue.
About
Most marketing leaders have never carried a quota
Chris Taylor started in sales — carrying a bag, sitting across from buyers, learning exactly why deals stall. Three decades later, that's still the lens he brings to marketing: revenue first, activity second.
His work spans global hardware, biotech and consumer brands, including Director of Marketing for Sharp Electronics' Global Innovation & Solutions Division, Head of Marketing at Transcriptic, and Director of Marketing at Yuneec USA.
Today he runs Tager Group from Bend, Oregon, partnering with founders and executive teams as a fractional CMO and hands-on operator.
How we work
- 1
Listen
Customers, sales calls, data. Before a single tactic, we find where the truth and the story diverge.
- 2
Shape
Positioning, messaging and the plan — written plainly enough that the whole company can repeat it.
- 3
Build
Campaigns, site, lifecycle, reporting. We stay in the work until the engine runs without us.
Let's talk about what's not working
A short conversation is usually enough to tell whether we're the right fit.
chris.taylor@tagergroup.com